Hooray for the CCC

Yesterday the CCC finally said what a lot of have been thinking. There is a big risk of the Green Deal failing to deliver. The criticism focusses particularly on the remaining unfilled lofts and cavities, suggesting that leaving the task entirely to the market will provide only a small fraction of the required action. Anyone who has worked in the sector knows that insulation is not sexy and that the implicit hurdle rate for many householders to invest is very high (certainly very much higher than that associated with taking a foreign holiday instead). Why, after years of experience through SoP, EEC and CERT, should the higher hanging fruit suddenly be ripe for a market-led picking? It's nuts.