Get Recycling but not Energy Saving?

A survey by Ipsos/MORI for INCPEN suggests that peolpe "get" recycling but are much less with it as regards energy saving. The survey was a bit wierd, though. People were asked to pick 3 things they could do to help protect and improve the environment. Some 52% chose "recycle bottles, cans, paper and other materials", whereas just 22% chose "turn down the home heating". However, I wonder if it's not just different understanding of environmental impact that's led to these results. Recycling is relatively pain free - especially with significant kerb-side collection options. On the other hand turning down the heating thermostat could force one to wear a sweater (heaven forbid) - and it seems that many of us have become accustomed to shirt-sleeve living.