Terracycle - Great Idea for the Converted Wealthy

I've recently become aware of TerraCycle after the announcement of its tie-up with Gillette. I like this sort of scheme and already use Recycle4Charity for empty ink cartridges. I wondered what one might do individually via TerraCycle who claim to have over 200M individual recyclers on their books. Bubblewrap and jiffy bags always irk me as they are not acceptable in out Council recycling stream so I checked out TerraCycle's offering. They provide a "Package Supplies Zero Waste Box". Trouble is, at £120.49 for a small box I can't see many individuals going down this route. I guess we have to wait on more corporates, like Gillette, to fund collection schemes.