Many thanks to Jon for pointing out the latest post on the Green Living Blog about branding the Green Deal. The post has some interesting and pertinent things to say - many of them very familiar from my time at the Energy Saving Trust. It's worth a quick read.
What it doesn't cover, though, is the value of peer pressure and the establishment of norms. I've recently observed this right outside my front door. Our home faces onto a piece of common land which, inevitably, attracts dog walkers. For years the excrement problem was just that - a problem - and an issue that was raised at almost every Village Assembly. Now, everything has changed. Almost every dog walker 'picks up'. There's never been any enforcement of anti-fouling legislation around here, and the number and location of litter bins has remained the same for years. It has simply become the norm.
Now, I admit that dog fouling is much more visible that, say, cavity wall insulation (apart from the tell-tale mortar repairs) but there must be someone out there who's clever enough to suggest how norming energy efficiency activity could take place.
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