Schizophrenia in the Energy Saving World

DECC's recently published wave 5 of its public attitude tracker makes for some interesting reading. While 80% of those surveyed said that they think about energy saving behaviours, 67% admit to, at least sometimes, boiling the kettle with excess water, 52% leave lights on unnecessarily and 52% leave the heating on when they go out for a few hours. Support for renewables is relatively high, 76% supporting offshore wind for instance; but views on nuclear are mixed with 40% support rising from 37% in the previous wave. All this suggests to me that a coherent message is not getting across - and certainly coherent thinking is not taking place. I'm not sure (actually, let's make that a firmer statement - I don't know) how to change this situation. Ideas anyone?