It's Not What You Say, It's Who Is Saying It!

It is often said that humans are tribal animals and this appears to be true when considering "controversial" scientific issues such as climate change. Some research reported in the New Scientist appears to indicate that we are more likely to believe someone from our own "tribe" or of like mind than otherwise - no matter if the message is exactly the same. This suggests a need to be pretty savvy about who presents when and to whom.