Friday, 10 December 2010

Sustainable Hospitality

Edie has a short article describing a report from Whitbread on sustainable hospitality. Apparently ten recommendations flow from it:-

·Sharing is the solution for improvement

·Talk the same language

·Educating employees is vital

·Retro-fitting the estate is where the real gains can be made

·The UK hospitality industry needs its leaders to step up

·Sustainable hospitality does not mean living in a 'yurt economy' nor is it 'eco bling'

·The UK hospitality industry has an essential role to play in raising awareness of sustainability

·Consumers care

·Management needs to move away from simple forecasting strategies for business growth and embrace 'back-casting'

·There is a 'green pound' and more should be done to help consumers make informed choices

Seems like another case of stating the bleedin' obvious. Edie's article implies that the report will not be universally available but will be shared with government, the industry and its supply chain. Frankly, if the above is all it really says then it doesn't matter where it goes - it's another case of spouting motherhood and apple pie when some action is what is really required.

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